Healthcare IT (healthcare information technology) is the area of IT involving the design, development, creation, use and maintenance of information systems for the healthcare industry.
Types of Healthcare IT
The central component of healthcare IT infrastructure is Electronic Health Records (EHR). An EHR is a person’s official, digital health record and is shared among multiple healthcare providers and agencies.
Another key element in Health IT is Personal Health Record (PHR), this is a person’s self maintained health record.
The Health Information Exchange (HIE), a health data clearing house or a group of healthcare organisations that have a pact and exchange data between their various healthcare IT systems.
Benefits of Healthcare IT
Healthcare IT has a broad range of benefits. Effectively managing population health programs by using big data and data analytics which helps in reducing the occurrence of chronic health conditions through cognitive computing and analytics to perform precision medicine developed for individual patients. It is also beneficial for sharing health data among academic medical researchers to develop new medical therapies and drugs. It also enables the ability for patients to use their data to collaborate with their own healthcare providers.
Healthcare IT marketing
Content marketing is the biggest trend in healthcare IT marketing right now. Content marketing involves the creation and sharing of online materials such as blogs, videos and social media posts. The majority of healthcare IT companies have to execute a complex sell into a complex organisation who has multiple stakeholders and gate keepers that they have to influence to make the sale.
This is why content marketing is very effective. Well planned content focuses on the problems of the organisation and provides a solution that can be easily shared around a healthcare organisation in order to render a buy and make a healthcare IT purchase. A strategic content marketing campaign shares content easily across email, social media platforms, search engines, and display advertising in a truly integrated marketing campaign.