Conducting patient surveys
A survey can provide powerful insights into how satisfied your patients are and what you can do to benefit them further. Asking patients about their experience with your pharmacy is an easy way to learn where you can make improvements. You can do so by making personal phone calls or simply asking them up front during consultations.
There is no form of marketing more effective than referral marketing. Retail medical business owners can increase their visibility in their locality through referral marketing. This involves updating locally practicing hospitals, clinics, diagnostic centres and individual practitioners in your locality about the regular and rare products available in your retail store that no one else provides to distinguish your business from the rest.
Having an online presence
In this digital era everyone carrying a smart phone which is internet available depend on it for most of the information they require. Having a website for your retail business will increase visibility to potential customers. Reviews and rating of your retail business is very important for consumers to know the quality and availability of products in your store in case of regular need of medicine for older patients in your locality.