Videos are extensively used to promote various products and services in various field, however its application in healthcare business has unique purposes, intentions and results. Videos have the highest level of persuasiveness that no other medium of marketing has the receiver at the other end is engaged and conceives the information without any extra efforts. Real emotions, real reactions and real responses can be accounted in videos. Videos are the easiest way to convince an audience, video marketing is not just a mere trend but data proves that the video is the largest type of content consumed on social media.
The major reasons for videos being the biggest hits are it is easiest form of content to understand and the most engaging form of content. When video testimonials are collected they make the most impact, make sure you display them in appropriate places to take the best returns out of them.
1. 1 minute video is a worth 1.8 million words
A video can tell your brand story in faster and better ways than usual. A story conveyed to convince people who hardly know about or know but still don’t consume your brand should require least efforts from the other side. This is the exact way to capture minds and etch your brand image in them. A powerful brand story conveyed through a video can stay way longer in your prospect’s mind and hearts when compared to a formal corporate presentation. Video content is the shortest way you can showcase your brand personality to the wide range of audience.
2. Youtube has become the 2nd largest search engine
It is appreciable if you recognize the fact that people o their basic research before selecting a brand especially when it is with respect to a healthcare solution provider they tend to dig out more information. So the content that you publish should make them trust you and your service’s quality. People choose videos instead of traditional forms of content because of the effortless information download facility. When you know videos are the way ahead to get noticed and become known for go ahead and create powerful video content about you.
3. Nothing like moving videos
Not all videos emotionally move people to prefer you as their brand. Testimonials, explainer tutorial videos, and demonstration videos are the types of video content that make a difference to instant emotions projected by people. Your organization can never talk about itself in reliable ways like your patient. Your potential patients ask patients about you quality of service and hospitality more than they ask you. No matter how much you shout from the roof top it is never going to make the impact that you can make through your past patient. So collect, project and position your testimonials in ways that none can take their eyes and hearts off the video.
4. 63% on consumers say companies who use video know how to reach their consumers
Customers are not so happy to take time out of their way to know about a brand or a service, understand that they like to be moved when they are on the move. Yes they don’t want to spend time and emotions consciously in knowing about a brand that they may need. Hence video content marketing is the in a time and cost effective way ahead to speed up the process of telling your brand story to as many you want to end up choosing your brand.
5. Types of Videos for healthcare marketing
The visual medium can be used in various ways for a healthcare brand, videos that are going to highlight various aspects of the brand can be produced with deep understanding of your target audience. Doctor interview videos, videos that elaborate on various procedures that you practice and talk about various programs that are tailor made to cater the needs of patients. The hero of your hospital, different specialties of your healthcare institution can be put out through self explanatory videos that explain technical medical procedures in digestible and exciting ways.