The needs of a healthcare institution are increasing with the healthcare needs from people. Having it all in one stop is a requisite for people to prefer you as the provider amidst your counterparts and voids in competitors. And well established hospitals need patients with needs that align with their specialty. When capabilities are not uniform in your fraternity collaboration becomes the key. Doctor partners can prove to be saviors in need, imagine if another healthcare provider can bring you an apt patient and also provide his service in order to achieve common goals.
But there are enormous amount of solution providers to fill up such talent voids in your healthcare institutions.
Successful doctor partner programs can be pulled off when the following steps are followed:
A successful doctor partner program should be clear on its objectives; it should have a systematic approach towards networking with your co-doctors. A great doctor patient program should give you the best partners to make your healthcare organization a successful one in every aspect possible. If an organization is not able to captivate right talents as employees, the second most feasible option is to collaborate with them and this is enabled through an effective doctor partner program.
Connecting and communicating is the fundamental requirement to create an efficient functional network to fetch you the best doctor partners possible.
How to plan a successful doctor partner program?
1. Identify your DPs.
Select a group of doctors who qualify your partner requirement, restrict your program and appeal to the ones that you prefer and to the ones that prefer you this will bring out the best results from a doctor partner program. The quality of your doctors who are also your potential partners is more important than the quantity of the doctors in your program.
Your Doctor partners can come from two different categories – Primary care and secondary care. Each one may have patients with all kinds of needs, partnering will let them steer patients towards you. Individual practitioners – Doctors who have great capabilities and are facing limitations because of their small scale resources and infrastructure can prove to be a great asset to your organization. Often they are overwhelmed by the availability of wide range of cutting edge medical equipments and high quality infrastructure that you have in your hospital. Individual practitioners with clinics or primary nursing homes can become consultant doctors in your hospital. Right amalgamation of capabilities and resources can make your healthcare organization produce success stories at a higher rate.
2. Carry on a systematic process
As a step to initiate the program, invite your target DPs to an informal dinner. Put forth the every possible information about your healthcare organization and what difference such individual doctors can bring into your healthcare organization. While you build relationships you are also searching for potential partners who will help you succeed in your healthcare mission, provide them enough information for them to collaborate with your organization.
3. Speak through your marketing collaterals
Your marketing collaterals are the major source for people to look into verified information about you, your brochure and other materials can be documented are referred to when required by your prospects. Always keep your marketing collaterals handy because they are salesman in print.
4. Narrate your strengths and success stories
The process does not end with you choosing your doctor partners but it is important that your doctor partners choose you. So make sure they know the best about your hospital and services. Project your milestones and patient testimonial, tell them that you have been a strong provider and you want to become stronger with them.
5. Elaborate about facilities
The major advantage that you have over your potential DPs is that you have enormous resources and facilities to provide whereas they have capabilities that have limitations when it comes to resourcefulness. Tell your potential partners about how much potential you have, make them aware about the cutting edge equipments that you have. Give them a memorable insight into your infrastructure. Let them know how fruitful events can happen when they collaborate with your establishment.
6. Nurture your leads
A well structured and systematic process carried out you will have leads coming your way, make sure you categorize them into different zones and give them the right follow up process. Your leads come in three categories Hot, Warm & Cold each with its own requirements, to convert them into your partners make sure you have a systematic process to follow up.